2/18/10

Join the fun as Photoshop celebrates its 20th anniversary--today!

Hosted by the National Association of Photoshop Professionals (NAPP), and its founder, Scott Kelby, the Photoshop 20th anniversary celebration will be streamed LIVE and feature special appearances by John Loiacono, Adobe Senior Vice President and General Manager, Creative Solutions Business Unit; NAPP Photoshop gurus Dave Cross and Matt Kloskowski; Adobe Photoshop star Russell Brown; and other key members of the Adobe Photoshop team.

This historic night will feature a walk through Photoshop history, a glimpse into the future, and celebrate all things Photoshop. Better yet, gather your fellow Photoshop enthusiasts for live streaming--tonight!

Sign up at www.photoshopuser.com/photoshop20th for a reminder, or bookmark the page and come back on February 18th at 7:30 p.m. PST for a fun-filled, history-making night.



Jeanette Smith 
Instructor, Adobe Photoshop for Photography
Certified Adobe Photoshop Expert 
jeanette @ apertureacademy.com

Aperture Academy 

1875 S. Bascom, suite 600 
Campbell, CA 95008 
408-369-8585
www.apertureacademy.com

1/28/10

It's All About Light

We thought we’d share some of our Photoshop and image processing tips on the blog, so for this entry, I'm going to show you how to create a "Luminosity Mask" in Photoshop CS4. First, you should know what luminance is; it’s the amount of light passing through a particular area of an image. Measured in a range from zero to 255 in an 8-bit image, it is expressed as red, green and blue channels of light.

Adjusting the luminance, by taking a selection from the image itself, is great because it creates a natural gradation, based on the intrinsic brightness of the image. Why? Because every pixel is affected in exact proportion to its native brightness. This technique works nicely, for example, when the sky is overexposed or the foreground underexposed.

Load the luminosity as a selection in Photoshop CS4 in one of two ways:

  • Option+Command+2, or 
  • Command+Click the RGB thumbnail in the Channels palette. 
You may also inverse the selection, Select>Inverse, or type on your keyboard, Command+Shift+I, to apply an adjustment to the opposite areas of the image. Then travel to the Layers Palette and apply a Levels or Curves Adjustment Layer to the layer that needs correcting.

You can use this technique for color adjustments, too. Load the luminosity as a selection and copy the selection to a new layer in the Layers Palette, Layer>New Layer via Copy, or type on your keyboard Command+J. Then apply a Blend Mode, like Overlay or Multiply, to the new layer and adjust the opacity if necessary. Don't forget to name your layers and keep things organized.

Give this a try and make your images really POP! To learn more creative techniques in Photoshop CS4, enroll in one of our courses or workshops at Aperture Academy, or come in for some private tutoring. Hope to see you soon!



 

1/7/10

It's not easy getting "The Shot"

Post written by Brian Rueb, Photography Instructor for Aperture Academy

Often times, when we see an image in a magazine, online, or in a gallery, we’re impressed at the beauty, composition, or presentation of the shot. Most of the time we don’t stop to think of all that goes into actually getting "The Shot."

After completing seven days of photography in Southern Utah and Northern Nevada, I decided to give you a brief recap of exactly how hard photographers work to come away with a few images they can be proud of. 

The goal of any landscape and wildlife photographer is to be in a position that allows them to spend as much time during the day shooting as possible. This means putting in hours and hours of research ahead of time so that we have a general idea of the layout, sun position, weather and composition possibilities before we even get to a scene.

With a good 50 hours worth of research already under my belt, I set off for the Southwest United States on a Tuesday afternoon.  

Over the following days I endured:  
  1. Six nights sleeping in the back of a Toyota Prius. Photographers need to adhere to a budget in order to maximize the time we spend in the field, and to save cost, and put myself closer to the areas I want to photograph I’ve chosen to sleep in my vehicle. This saves cash…but the rest I get isn’t the best.  


  2. One shower. During the middle of the trip we broke down and got a proper hotel one night to clean and get a good night sleep. A shower does amazing things to rejuvenate you after five days of hiking grime has built up.


  3. I hiked nearly 50 miles over the week. About half of that was in water that required special equipment to keep me warm, safe, and my gear dry.  


  4. I watched as rain began to fall while I was in the middle of a slot canyon. Slot Canyons are amazing places for photography, but during a storm they can be deadly. Watching rain drops keep fallin’ on my head while I was in the middle of one of these canyons was quite nerve wracking. Luckily, the sun came back out, and I was treated to a canyon all to myself for photography. Which is rare.


  5. I drove over 2300 miles in seven days. A lot of photography is being in the right place at the right time. This means constant watching of weather reports, and changing plans on the fly to give yourself the best opportunity to be where the photography is hopefully great. 


  6. I was in a different location for sunrise and sunset every day….and spent the afternoons in still different areas. Being in the right place for sunrise photography requires that you get up at least an hour or two before, usually hike somewhere in the dark…and this is all before you really know whether or not you’re going to have conditions worthy of photographing. Over those seven days, I had only two sunsets that were worth photographing (one was amazing…which made up for the others).  I had only one sunrise that was even decent…the rest were bland, but still required that I get up, break down camp, and get to my location before there was light to see.
This is hard work for only a couple of images, but these trips serve another purpose, too. They allow us to get out and experience places firsthand…so that when we’re conducting a workshop, we know where to be and the time of day to be there. We’re familiar with the types of issues students are going to come in contact with, because we’ve lived through them ourselves.  

When you sign up for a workshop with us, you’re getting that experience and research working for you…so all you have to do is show up and shoot.  It’s just up to you whether you sleep in your car or not.


12/8/09

There was a party going on...and it was a great success!

Wow - what an event! We had over 500 people attend the grand open house celebration of the Aperture Academy.

They say a picture is worth a thousand words and we have over 200 photos from the event to share. FYI, in the gallery, we are offering 10% off prints and 15% off classes through the end of 2009...and we now have gift certificates! (Call 408-369-8585 to learn more.)

Take a look through the party photos (taken by our official event photographer, Steven Davis).

[To see the Old Crystal Mill larger, click here]
[Read about the party and see all the photos here]

The party was a great way for us to show the public what we're all about. Our in-field instructors, Brian Rueb and Jim Patterson, were available to talk to the public, answer questions about workshops, and share stories from their photographic experiences. Classroom instructors, Jeanette Smith and Scott Donschikowski, were there as well, offering some tips and tutorials on Photoshop and Lightroom. Stephen Oachs, the gallery founder and the gala's host, answered questions regarding his photographs and gave away over $5000 worth of prints and certificates as prizes in the raffle.

We sincerely wish to thank everyone who was able to attend; for those of you far away, thank you for all your kind wishes. Have a safe holiday and a new year!

12/5/09

Twitter Giveaway Winners Announced!

Our grand opening celebration has been wonderful, and part of the fun included announcing our two prize winners!

We chose a winner from everyone who used the hashtag #ApertureAcademy in their tweets/retweets. The prize was a choice of one of four 8x10 matted, signed wildlife prints by our featured photographer (and Aperture Academy founder) Stephen Oachs. [See the prizes/selections here]

Our second winner was chosen from among all our Twitter followers as of midnight on the day of our celebration (Dec. 5th).

Oh...haven't we said who the winners are? Guess we'd better do that! Wait...better yet, you can see for yourself! We made video of the random drawings. Check them out below.

WINNER #1 (Congratulations to...)



WINNER #2 (Congratulations to...)



Winners, please send an e-mail to Kelly [at] ApertureAcademy.com with "Twitter Winner" in the subject line. Please give her your name, mailing address and your prize choice! She's waiting to hear from you!

P.S. We hope you will post a comment about which prizes you choose! (And Twitter about it, too!) We'd all love to know!
[See the prizes/selections here]

11/23/09

Aperture Academy Photoshop and Lightroom Classes...



The Magic of Creation

Post written by Jeanette Smith, Creative Arts Instructor for Aperture Academy


What is it that motivates us to create, to share for the pure pleasure of expression? Where does this energy come from?
 

We seek ways to express our uniqueness, connect with people who share the same excitement, and acquire knowledge so we can communicate more thoroughly. Then, one day we find ourselves in just the right place, at just the right time, and we are happy.

As a teacher of creative arts, I am lucky to witness, on a regular basis, the eagerness, that "ah-ha" moment of clarity and the ensuing satisfaction that comes with learning something new. I wish students could see themselves at that moment. See themselves gazing back at me with such wonder; confident that the knowledge they take with them will become a vehicle for a deeper channel of creativity.
 

My first classroom experience at Aperture Academy, the Photoshop® for Photographers class, awakened this magic.

"I loved the class, it was just what I needed for a boost to help my picture-taking."  - Brenda Bresnahan

My advice to students learning Photoshop? Focus on doing one thing at a time.
 

Photoshop is a big animal, it does many things; not difficult things, but there are many, many things Photoshop can do. However, it's very methodical, and Photoshop will do exactly what you tell it to do. By defining one task at a time, and achieving just that, you will enjoy a powerful feeling of accomplishment.

In my class, our goal is to teach you to leverage the power of Photoshop as a modern day darkroom. Our on-site workshops blend perfectly with this digital classroom experience...at Aperture Academy, we provide a whole soup-to-nuts package for the digital photographer, no matter what experience or skill level.
 

When you join us in our workshops, you will shoot at beautiful locations, with the lighting at your back and a fantastic view in front of you...then come into my classroom and watch your images come to life!
 

Please visit our Website, sign up to come with us and join the fun!